Internal use / first-party

Internal tool to manage my own Google Ads campaigns

This site describes an internal, first-party tool for automating and monitoring my own Google Ads campaigns. It is not a product, there is no sign-up, and there is no version sold or made available to third parties.

$ merlipe-ads report --account mine --period 7d
reading metrics via Google Ads API

campaign            cost       conv   ctr     cpc
brand-search        R$ •••     ••     •••%    R$ •••
generic-top         R$ •••     ••     •••%    R$ •••
remarketing         R$ •••     ••     •••%    R$ •••

$ merlipe-ads adjust --group generic-top --bid +8%
ok: change applied under operator review

Illustrative. Values masked. Operated only by me, on my own accounts.

What it is

A tool operated by me, via a command-line interface with the help of an AI assistant, that reads and adjusts the Google Ads accounts linked to my manager account (MCC) identified in the application, through the Google Ads API.

Who uses it

Only me. There are no external users, no sign-up, and no sale of access.

What it does

Reads performance metrics for campaigns, ad groups and search terms. Budget monitoring. Disapproved-ad checks. Keyword research (ideas and search-volume estimates) to plan campaigns. Creation and operational management of campaigns and ad groups (bid, budget, pause/enable), on the accounts under my manager account.

Which data

Exclusively data from Google Ads accounts that belong to me and are linked to my manager account (MCC) identified in the application. I do not access third-party accounts.

Data flow

Data comes from the Google Ads API and is processed in the environment I control. When I operate the tool with the help of an AI assistant, only what is strictly necessary for the requested operation is processed by the assistant provider, under its terms, with no use for model training and no sharing with other third parties. Performance data is not kept in a public database.