Terms

Terms of use

Last updated: August 25, 2026.

Nature of the tool

An internal, first-party tool, operated exclusively by Douglas Santos under the Merlipe brand, with no offering, sale, licensing or availability to third parties. There are no external users other than the operator.

Scope of operation

The tool operates only on Google Ads accounts owned by the operator and linked to the manager account (MCC) identified in the application. It performs reading of metrics, keyword research (Keyword Planner), creation of campaigns and ad groups, and operational adjustments (bid, budget, pausing or enabling campaigns and ad groups). It does not manage third-party accounts.

Controls and operator responsibility

The operator is the sole party responsible for the operations performed. Every mutation goes through human review before it is applied, is restricted to authorized accounts, and each operation is written to a log. The tool uses explicit confirmation to prevent accidental changes.

Compliance

Use of the Google Ads API follows the Google Ads API Terms and Conditions, the Google API Services User Data Policy (including Limited Use) and other applicable Google policies. The operator commits to respecting usage limits, quotas and platform guidelines.

No warranties

The tool is provided as is, without warranties of any kind. Because it is for first-party use, there is no consumer relationship nor provision of a service to third parties.

Governing law

These terms are governed by Brazilian law.