Google Ads API

Google Ads API usage

Internal use for reporting, monitoring and operational adjustments of my own campaigns.

Requested scope

I request the OAuth scope https://www.googleapis.com/auth/adwords, required to read and adjust campaigns on the Google Ads accounts linked to my manager account (MCC) identified in the application. The intended use corresponds to Ad creation / management (read and operational management), not reporting only.

Data flow

Data comes from Google Ads, through the official Google Ads API, authenticated with OAuth 2.0 credentials of my own Google account. It is processed in the environment I control. I operate the tool with the help of an AI assistant; in this flow, only what is necessary for the requested operation is processed by the assistant provider, under its terms, with no use for model training and no sharing with other third parties.

Metrics read

Cost, clicks, impressions, conversions, CPC, CTR and CPA, by campaign, ad group and search term.

Keyword research

Querying keyword ideas and search-volume estimates (Keyword Planner) to plan my own campaigns.

Operations performed

Creation of campaigns and ad groups; bid and budget adjustments; and pausing or enabling campaigns and ad groups, always on my own accounts linked to my manager account (MCC), under human review and with each operation logged.

Out of scope

Managing third-party accounts, reselling or licensing the tool, access by other users, and offering it as a service.